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What better way to do it than put a live person in front of them? She saw her 13-year-old daughter using video chat on a vacation out West, talking with her friends back East, and decided she had to apply it to market research. Geltman, who uses Oo Voo, which allows recording as well as up to six people on camera at one time, believes people are more comfortable and honest, as well as more accessible, in video-chat market research.